Below is the English translation of an article previously published in French on the subject of lobbying and globalization. Indeed, as a public affairs consulant based in Paris, I also provide strategic consulting in lobbying.
- Context: Globalization offers new markets with varied and fluctuating rules of the game.
- There is an imperative: we must introduce ourselves into other cultures in order to impose our norms, those of our firms, on a European and global level. This can only be done using lobbying, a major asset in economic war.
