Formula 1 and profitable advertising in India

by Véronique Queffélec on novembre 2, 2011


Congratulations Dear Vijay Mallya for your tenacity for obtaining the Formula 1 price in India. It was great to have in the same time Sebastian Vettel, Fernando Alonso and the cherry on the cake Lady Gaga in Delhi. Anyway Formula 1 is for some happy few. Only cricket has a real value In India. For advertising It’s much more profitable to invest in Sachin Tendulkar’s team. European brands need to keep it in mind.